"AI SEO" means two different things, and most plugins do only one of them. It can mean optimizing your site for AI search, so that ChatGPT, Perplexity, Claude and Google's AI features can read and cite it. Or it can mean using AI to do SEO work, such as writing titles and meta descriptions. Prime SEO does both: the first is free, the second is the Pro version.
Free: optimize your site for AI search
- llms.txt and llms-full.txt generated automatically and served without a file on disk. More about the llms.txt generator.
- AI Bots Manager for 12 AI crawlers, including GPTBot, ChatGPT-User, OAI-SearchBot, ClaudeBot, PerplexityBot and Google-Extended, with presets Allow All, Block Training and Block All.
- AI Crawler Stats: which AI bots visited, how often and which URLs they asked for.
- AI Visibility Score: a quick readiness check on the AI Settings page.
- Schema markup (JSON-LD): Organization or Person, WebSite, Article, FAQ, HowTo, Recipe, Event, Product and LocalBusiness.
Free: the classic SEO features you expect
- SEO title and meta description for every post, with character counters and a live Google preview for desktop and mobile.
- An SEO score from 0 to 100, multiple focus keywords and content recommendations while you write.
- XML sitemap index with image sitemap, custom post types and taxonomies.
- Redirect manager (301, 302, 307, 410, 451, regex) and a 404 monitor that turns errors into redirects in one click.
- Robots.txt editor, breadcrumbs, image SEO, external link rules, Open Graph and Twitter Card tags.
- IndexNow instant indexing and verification tags for Google, Bing, Yandex, Pinterest, Baidu and Ahrefs.
- One-click migration from Yoast SEO, Rank Math, All in One SEO and SEOPress.
Pro: AI writes your titles and descriptions
Prime SEO Pro connects to OpenAI with your own API key and adds:
- Generate All with AI: one click fills the SEO title, meta description, Facebook and Twitter titles and descriptions, and focus keywords for the post you are editing.
- AI Bulk Generator: finds every post that is missing a title or description and fills them in batches, with progress, pause and undo.
- AI Content Score: 15 checks that show how well a post is structured for AI search.
- Video sitemap for YouTube, Vimeo, Wistia and Bunny Stream embeds.
Because you use your own OpenAI key, there are no generation limits on our side and you pay OpenAI directly for what you use, typically well under a dollar per hundred posts with GPT-4o-mini. Pro costs $59 per year. See Prime SEO Pro.
Free and Pro at a glance
| Feature | Free | Pro |
|---|---|---|
| llms.txt and llms-full.txt | Yes | Yes |
| AI Bots Manager (12 crawlers) and AI Crawler Stats | Yes | Yes |
| Meta tags, SEO score, Google preview | Yes | Yes |
| XML sitemap, schema markup, redirects, 404 monitor | Yes | Yes |
| IndexNow, robots.txt editor, breadcrumbs, image SEO | Yes | Yes |
| Migration from Yoast, Rank Math, AIOSEO, SEOPress | Yes | Yes |
| AI-generated titles, descriptions and social meta | No | Yes |
| AI Bulk Generator with undo | No | Yes |
| AI Content Score | No | Yes |
| Video sitemap | No | Yes |
Who it is for
- Site owners who see AI assistants in their referral traffic and want control over crawlers instead of guessing.
- Bloggers and small businesses who want one plugin for meta tags, sitemaps, schema and redirects, without a wall of upsells in the free version.
- Agencies and large sites with hundreds of posts that never got a meta description: the Bulk Generator clears that backlog in one session.
Getting started
- Install Prime SEO from the WordPress.org plugin directory.
- Follow the four-step setup wizard: homepage SEO, features, robots.txt, done.
- Already using another SEO plugin? Open Migration, import your data, then deactivate the old plugin.
- Open AI Settings to review llms.txt and choose which AI crawlers are allowed.
Documentation for every module: Prime SEO docs. Comparisons: free WordPress SEO plugins compared and AI features of Prime SEO, Yoast, Rank Math and AIOSEO.
Frequently Asked Questions
Is Prime SEO really free?
Yes. The plugin on WordPress.org is free and includes llms.txt, the AI Bots Manager, AI Crawler Stats, meta tags, sitemaps, schema markup, redirects and the other modules listed above. Prime SEO Pro is a separate paid version that adds the AI writing features.
Do I need an OpenAI API key?
Only for the Pro AI features. The free plugin does not use OpenAI and does not send your content anywhere. In Pro you enter your own key, and post titles, excerpts and content are sent to OpenAI only when you press a generate button.
Can I use it alongside Yoast SEO or Rank Math?
You should run one SEO plugin at a time, otherwise meta tags and sitemaps are printed twice. Use the migration tool to import your existing data, check a few posts, then deactivate the previous plugin.
Which AI search engines does it support?
The AI Bots Manager covers crawlers from OpenAI (GPTBot, ChatGPT-User, OAI-SearchBot), Anthropic (ClaudeBot, anthropic-ai, Claude-Web), Google (Google-Extended), Perplexity, Apple, Common Crawl, ByteDance and Meta. llms.txt and schema markup are read by any tool that chooses to use them.
Will AI-written meta descriptions hurt my rankings?
Google's guidance focuses on whether content is helpful, not on how it was produced. Treat generated titles and descriptions as drafts: the plugin shows every result before saving, and the Bulk Generator keeps an undo log.
Does the plugin slow down my site?
Admin scripts and styles load only on Prime SEO screens and the post editor. On the front end the plugin prints meta tags and JSON-LD. The only script it can add is the Google Analytics tag, and only if you switch on the Analytics module and enter a GA4 ID.
Try the free AI SEO plugin
Install Prime SEO from WordPress.org. No account and no API key needed for the free version.
Install Free Plugin