Analytics (GA4)

Connect Google Analytics 4 to your WordPress site with a simple, lightweight integration.

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Overview

Prime SEO includes a lightweight Google Analytics 4 (GA4) integration. It adds the GA4 tracking script to your site's frontend without any bloat — no dashboard widgets, no heavy reporting features. Just clean, efficient tracking.

Navigate to Prime SEO → Analytics to configure.

Setting Up GA4

Navigate to the Analytics page Go to Prime SEO → Analytics in your WordPress admin panel.
Enable the Analytics module Toggle the module switch at the top of the page to enable it.
Enter your GA4 Measurement ID Paste your Measurement ID (starts with G-) into the input field.
Save Changes Click Save Changes. The tracking script loads automatically on all frontend pages after saving.

Finding Your Measurement ID

If you don't have your GA4 Measurement ID yet, follow these steps to find it:

Open Google Analytics Go to analytics.google.com and sign in.
Open Admin settings Click Admin (gear icon at the bottom left).
Go to Data Streams In the Property column, click Data Streams.
Select your web stream Click on the web data stream for your site.
Copy the Measurement ID You'll see the Measurement ID at the top of the stream details. It follows the format G-XXXXXXXXXX.
Important
Make sure you're using a GA4 property, not a Universal Analytics (UA-) property. Universal Analytics was sunset by Google in July 2024.

Role Exclusions

You can exclude specific WordPress user roles from being tracked. This prevents admin visits from inflating your analytics data.

Common exclusions:

  • Administrator — always recommended
  • Editor — recommended for editorial teams
  • Author — optional

Navigate to the Analytics settings and check the roles you want to exclude.

Tip
At minimum, exclude the Administrator role to keep your analytics clean. Your own visits while managing the site would otherwise skew the data.

Tracking Behavior

The GA4 tracking script:

  • Loads on all frontend pages (not in wp-admin)
  • Uses the official Google gtag.js library
  • Respects role exclusions — logged-in users with excluded roles don't get tracked
  • Does not add any tracking to the WordPress admin area

Troubleshooting

No data in Google Analytics

  • Verify your Measurement ID is correct (starts with G-)
  • Check that the module is enabled
  • Wait 24–48 hours — GA4 data can take time to appear
  • Make sure you're not logged in as an excluded role

Tracking script not loading

  • Check if the Analytics module is enabled in Prime SEO → Settings
  • Verify no caching plugin is serving an old version of your pages
  • View page source and search for gtag to confirm the script is present
Warning
If you're using another analytics plugin or manually adding GA4 code, disable one to avoid duplicate tracking.
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